...and the Law

By now you'll probably have heard of the new regulations that came into force on the 1st of December 2014. There's been a lot in the news about how the Fetish community will be affected. Remember:

If you're not with you're on your own!

provides two features to help ensure you can stay on the right side of the law. We'll also help if you are targeted individually.

If you receive a Notice from ATVOD, simply download our proforma response and return it to them. Let us know too.

If there's any other legal challenge, it's
our responsibility to respond to it.

At a glance

  • has editorial control
  • isn't TV
  • have legal support
  • You're covered!

What's it all about?

Under EU law, Video-On-Demand services can be regulated as if they were traditional TV channels if they are 'TV-like'.

One of the provisions of this law (called the Audiovisual Media Services Regulations 2009 in the UK) concerns services which provide adult content.

The new regulations (called the Audiovisual Media Services Regulations 2014) further refine the existing law and require that any TV-like service contains only R18 content.

These regulations apply to the person who has editorial control over the content. For most clips sites, that's you - the person who uploads the clips!

is different. We proactively look after you and help you stay on the right side of all this.

How does it work?

1

has editorial control

We have control over the selection and arrangement of clips on the site, as well as control over textual content and preview images.

To help us provide a great service, you can use your control panel to suggest changes, but one of our editors will review them and make the actual changes to the site.

Because you don't have editorial control, the new regulations apply to us, not you!

2

is not like TV

Pick up your remote control, sit back and... nothing. is a clips site - you watch an individual clip, when you want to. That's quite different to how you watch TV!

Of course, if that was all there was to it, there'd be no big panic. Instead the regulators (see below) have taken the broadest possible definition of 'TV-like'. Still, we don't fall under their definition - and we'll keep it that way.

Because we take care of this, you don't have to!

It's that simple! (for you)

Need more information?

Who are ATVOD?

ATVOD are the co-regulators (with Ofcom) for Video-On-Demand services. They are responsible for licencing and enforcement under the Communications Act 2003 (and amendments).

You may have heard of them - they seem to have been taking positive delight in targeting the Scene.

What is the law?

The law regarding the content available from Video-On-Demand (VOD) services is governed by amendments to the 2003 Communications Act made by the Audiovisual Media Services Regulations 2009 and 2014.

Collectively these implement EU Directive 2010/13/EU.

One of the purposes of the original directive was broadly to ensure that services which offer a 'TV-like' experience should be regulated within the same framework as traditional TV services themselves. ATVOD have decided to take the broadest possible view of what 'TV-like' means - letting them regulate (and charge) as many UK-based VOD services as possible.

How can offer this service?

We work with one of the UK's top lawyers who specialises in Obscenity Law with a proven track record appealing ATVOD decisions.